Many motorcycles are purchased for recreational purposes, therefore sales of motorcycles are very responsive to economic conditions. In figure 2, the rate of revenue growth declines sharply in the aftermath of the Global Financial Crisis (GFC), and it is not until 2010-11 that the industry sees a return to positive growth. The decline in growth was somewhat off-set by people purchasing motorcycles and scooters as a cheaper form of transport amongst rising fuel prices. The agricultural sector has also seen an increased demand for All-Terrain Vehicles.