2016-17 Industry snapshot: Motorcycle dealers in Australia

Revenue for motorcycle dealers has stalled. Motorcycle sales are limited by the discretionary incomes of consumers and the diminishing recreational and leisure time available for riding. The used motorcycle market also limits the sales of new motorcycles. Demand for smaller cheaper motorcycles to be used as a substitute for less fuel efficient cars is increasing. This is regardless of the greater affordability of smaller, cheaper and more fuel efficient cars. (Source: Wu,T. IBISworld. Jun 2017)

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